Generally speaking, the larger your product images, the higher your conversion rate will likely be. Display multiple image angles with hover-zoom, 360-degree views, and videos of the product in use Although, they could make it even more compelling if they gave you the option to chat directly with the models used in the product images ) 5. The Victoria’s Secret website does this particularly well. When we changed the landing page to say ‘music contract templates’, our conversion rate increased by several percent and customers were no longer confused.įrom experience, live chat is one of the simplest ways to improve a site’s conversion rate, not only because it provides a channel to solve customer’s objections, but also because it provides a constant stream of valuable ideas to improve your product pages. It turns out, thanks to live chat, that some of our customers thought they were actually buying a pack of 29 signed contracts ‘signing them’ to various labels etc. One of the products included was a 29 pack of music contracts. Offer live chat to customersĪbout two years ago, one of my sites ran a campaign where we offered a bundle of products worth $1,250 to musicians for $69 for 100 hours only. Needless to say, though, too many bad reviews is not a good thing. 30% suspected censorship when only positive reviews were present. How is that possible?Ħ8% of users claimed to trust a website’s reviews more when they saw bad reviews as well as good reviews. Rich snippet review markup will help your product pages be displayed more prominently in Google’s search results, increasing your click through rates, and traffic.īy including customer reviews, you’ll also capture more long tail SEO traffic and traffic from users searching for ‘product name + reviews’ or ‘product name ratings’, which is likely to be extremely high quality converting traffic.īut what about customers leaving negative reviews?Ī study by Reevoo found that the presence of bad reviews can actually increase a site’s conversions by 67%. So, how should they be displayed? While I advise split testing the location, your customer reviews should be prominently displayed, and implemented in a way that uses rich snippet review markup. In a separate study, eMarketer found that customer reviews were trusted 12x more than manufacturer product descriptions.
Prominently display your product reviews, whether they’re good or badĪccording to iPerceptions, customers are 63% more likely to buy from a site that displays customer reviews. From monthly payments to ‘buy now pay later’, this helps the customer spread the cost of their purchase over several paychecks.ģ. On the Sofaworks website, they offer three separate payment plans for customers looking to buy a new sofa. If you sell high-ticket items on your e-commerce site, you might want to consider featuring various payment plans near to your call-to-actions.
While you would need to A/B test this design against a ‘text heavy’ variation, it’s visually cleaner and represents a more intuitive way for the customer to find exactly what they’re looking for. The Watches of Switzerland website tackles this beautifully with a well-designed vertical tabbed navigation box.
But what do you do when you’ve got a lot of information that the customer might need to know? Many e-commerce sites make the mistake of displaying too much information on their product pages in one go. Use tabbed-navigation to limit visible text, and make it easy for customers to find what they’re looking for While reading through the ideas below, or considering other methods of improving your product pages, consider which of the six factors above it is focused on improving. Improve the clarity of your value proposition.Improve the relevance of your value proposition to your audience (or vis versa).The L.I.F.T model explains that if you want to increase the likelihood of a visitor taking a desired action on your website, there are six things you can do:
It’s a called the L.I.F.T model, which was developed by WiderFunnel. When designing your Ecommerce product pages, the smallest differences can make a huge impact on the website’s overall conversion rate and profitability.īefore we explore some specific ideas that you incorporate into your product page designs, I want to first introduce a framework I use for all conversion-based design testing.
0 kommentar(er)
